Leads, trials, and members by lead source and studio, from live GloFox data
Confirmed member and intro counts per studio.
| Studio | Members | On intro/trial |
|---|
New memberships sold vs. members lost, weekly and monthly, per studio.
New purchases by date and attribution source. Dates reflect when the sale posted to the GloFox member record, so this reads best going forward.
| Attribution source | Intro | Pack | Drop-in | Membership | Total |
|---|
Meta ad spend vs the sales it drove, for the selected range and studios. Google spend isn't included yet. ROAS = revenue divided by spend.
| Studio | Spend | Intro rev | Membership rev | Total rev | ROAS | Est. ROAS |
|---|
Est. ROAS projects the intros in this range converting to members at the rate above, valued at membership price times retention. It fills in as real conversions land.
| Lead source | Entered | Converted | Conv % |
|---|
How long after their first purchase people become members. "During" = within the 14-day intro window.
| Entry offer | Converted | Avg days | During (≤14d) | Just after (15-30d) | Later (>30d) |
|---|
Where your contacts come from, and how far down the funnel each source gets them.
| Lead source | Contacts | Leads | Trials | Members | Member % |
|---|
Same funnel, per location.
| Studio | Contacts | Leads | Trials | Members | Member % |
|---|
How people entered: ClassPass, web portal, app, front desk. Filter to a channel above to trace it through the funnel and conversions.
| Channel | Contacts | Leads | Trials | Members | Member % |
|---|
Offers currently held by trials and members (packs and memberships).
| Offer | Type | Holders | Avg $ | Total $ |
|---|
What lifting your member conversion is worth. Prefilled from the view above; edit any field.