STRONG Pilates · Funnel & Membership

Leads, trials, and members by lead source and studio, from live GloFox data

connecting…

Studio Lead source Channel

Intro / trial → membership conversions

Lead source	Entered	Converted	Conv %

Performance by lead source

Where your contacts come from, and how far down the funnel each source gets them.

Lead source	Contacts	Leads	Trials	Members	Member %

By studio

Same funnel, per location.

Studio	Contacts	Leads	Trials	Members	Member %

By registration channel

How people entered: ClassPass, web portal, app, front desk. Filter to a channel above to trace it through the funnel and conversions.

Channel	Contacts	Leads	Trials	Members	Member %

What people are on

Offers currently held by trials and members (packs and memberships).

Offer	Type	Holders	Avg $	Total $

What-if: membership calculator

What lifting your member conversion is worth. Prefilled from the view above; edit any field.

People in play Current member % Target member % Avg membership $/mo Avg retention (mo)

How to read this. This is a live snapshot of your GloFox contacts. Leads haven't purchased, Trials are on an intro/trial, Members have a paid pack or membership. Member % is members as a share of that group's contacts right now (a current-state ratio, not a cohort conversion). True conversion-over-time builds as we watch statuses change day to day.

Attribution: